Drinks empire enters UK market

Amber Beverage Group, part of SPI global group, has entered the UK’s drink market by acquiring a "strategic stake" in Cellar Trends, the leading UK wine and spirits distributor.

Seymour Ferreira, the CEO of Amber Beverage Group, welcomed the new partnership as an exciting opportunity.

“By joining forces and experience, we look forward to bringing new and compelling experiences to the UK and, over time, strengthening our market presence”, a May 15 press release reported Ferreira as saying.

Martin Watts and David Marriott, joint directors of Cellar Trends also expressed excitement over the acquisition.

“Cellar Trends, and our employees have a terrific track record in developing brands over the last 18 years, and this partnership will give us access to other product areas, and strengthen our portfolio and teams for the benefit of both existing and new brand owners”, they say.

Amber Beverage Group has over 50 export markets operated from Riga, Latvia and Tequila, Mexico. The company unites over 1,400 employees in several companies across the Baltics and in Mexico.

It is the producer, retailer and distributor of legendary Moskovskaya Vodka and Riga Black Balsam.

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