LIAA Tourism Department representative Mārtiņš Eņģelis told LTV June 29 that people are easily inspired by visual information, beautiful nature and pictures of various cultural and historical objects. These can be shared on the social platform Instagram, or by emailing [email protected] whereupon the image will be uploaded for you.
And in a welcome additional instruction, Eņģelis suggested that contributors avoid "selfies" and instead concentrate on the places in question rather than mugging for the camera (our words, not his).
The results of the campaign can be viewed at the website atklajlatviju.lv.
A promotional film has also been made giving an idea of what is expected. It is below.
