Latvia to get «introverted» at London Book Fair

From March 14 to March 16, Latvia will be attending the London Book Fair with Lithuania and Estonia, with the countries' ambassadors in attendance, the Latvian Literature organization told the press.

To honor the occasion, Latvia has created the #iamintrovert campaign, casting Latvia as a nation of introverts.

Publicity campaign director Una Rozenbauma says it was made to emphasize the rich inner worlds of Latvian authors that allow them to write great books.

"Latvians can feel deeply confused when kissed on both cheeks. Or when suddenly talked to on public transport. Should you compliment a Latvian, they will turn red-white-red," she said.

"Latvia is one of the world's most introvert nations. And so are our writers, of course. And we are proud of it. We allow our books speak for us, since literature is the perfect world for introverts," Rozenbauma said.

The campaign includes several activities, one of them being a series of video-stories exploring how the world looks through the eyes of an introvert.

Here's the campaign's first video featuring Osvalds Zebris, an introverted writer appearing in front of a camera.

In 2018, the Baltics will be Market Focus countries at the international London Book Fair. The countries will jointly make and upkeep the central 600 sq.m. exhibition stand space in the London Book Fair hall. 

At the book fair you'll see events and readings organized for the translated works, achievements in printing and book design. In addition, cultural events, exhibitions, concerts, theater performances, etc., will take place in London and elsewhere in the UK as part of the program.

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