Spruced up website promotes country

The Latvian Institute (LI) unveiled Latvia’s new international promotional campaign ‘Latvian stories’, including a series of short video clips, as well as the refreshed official state portal for the foreign community www.Latvia.eu, created especially to satisfy the interests of the global community during Latvia’s Presidency of the Council of the EU, which began back in January.

In conjunction with the Secretariat of the Presidency of the Council of the EU, the LI has created a variety of promotional formats touting the state’s positive features for the favorable attention of the international public: brochures, fact sheets, and interactive elements on its webpage such as virtual excursions.

Work

“I’m pleased the LI is using these digital communications platforms to stay with the times,” said Foreign Minister Edgars Rinkēvičs.

“In these geopolitical circumstances it’s essential to constantly improve on all diplomatic tools at the state’s disposal in order to ensure a raising of the national reputation and its recognition factor in the long-term. Latvia’s image must encompass what we are without bashfulness or boasting,” said the government’s top diplomat.

Innovation

For her part LI director Karina Pētersone told LTV news program Panorāma that “from today any foreigner can access an updated homepage from design and functionality to spot everything Latvia offers. Whereas Latvians at home and abroad in the diaspora will have access to new informative resources with which to tell their foreign friends in an attractive and engaging way about Latvia.”

Togetherness

At a time when the Culture Capital year has ended and the baton has been passed to the EU Council Presidency, foreign residents and journalists are much more active in seeking information about Latvia, she claimed.

Taking advantage of this, and taking into account the current geopolitical situation and battles in the information sphere, the LI will keep working on its content and form according to the latest trends in communications, it said in a press release.

Book

The portal www.Latvia.eu will serve as a digital gateway to Latvia, helping one quickly and conveniently find whatever information is needed in four basic languages: English, Russian, German and French. The site will feature a virtual excursion into the famed ex-KGB Corner House and 360-degree circular views of Latvia’s most beautiful locations, plus presentations, infographics, brochures, hundreds of photographs and general information about Latvia’s history, culture, nature, economy and people.

Bathhouse

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