Having divorced his wife and taking care of his daughter, Arno found himself lacking energy midday. He began to think how to get additional energy into himself.
As a cook who likes pasta, Arno decided to make it himself - and thus a business idea came up. He made a quick-cooking product consisting of around 40% vegetables. The veggie content also made the pasta colorful.
“It turned into a business quite quickly. First I placed advertisements on Facebook and offered people fresh pasta. People were interested,” said Arno.
People tried, bought again and again. Now Arno has abandoned his cook job and become a home producer.
“The risk was some 1,000%. I was surprised that there was such a demand,” Arno said.
On average, Arno already produces 20 to 30 kilograms of his Color Pasta per week, and his production is marketed on the Internet and in several stores. Customers are also Latvian restaurants, and athletes are particularly fond of this pasta.