It started as an organised activity in Sweden, with the intention of both improving personal well-being and the natural surroundings. Now the movement is making a positive difference globally with groups launched in hundreds of locations around the world. There is a Plogga event held in Sweden almost every day, according to the SSE.
Ahlström, the founder of Plogga, wants to share with the Latvian audience his experience of founding a global movement, and his vision for wanting to encourage everyone to take care of their own personal well-being while at the same time becoming "proud litter pickers”.
The lecture will take place Saturday, September 28, 2019, 11:00 – 12:00 at the SSE Riga, Soros Auditorium.
Attendance is free and open to the general public. Details at the SSE Rīga website.