Nordea and DNB's merged bank in Baltics to be called «Luminor»

Nordea and DNB's combined bank in the Baltics will be called Luminor, the two banks said on March 7.

The new brand identity was developed with the London-based global brand consultancy company Future Brand.

According to the press release, the name combines 'Lumin', the Latin root for light, and the '-nor' suffix referring to the organization's roots in its parent Nordic banks.

The planned deal for a holding company named Indy AB to acquire control of the DNB and Nordea banks in the Baltic states is conditional upon regulatory approvals and conditions, and is expected to close around the second quarter of 2017.

The banks will operate independently under current management and existing brands until all necessary approvals have been received.

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