PM talks strategic comms and warm clothes

Latvian Prime Minister Laimdota Straujuma on Wednesday took time out from the Northern Futures Forum summit meeting in Reykyavik to visit cult clothing company "66 North", much of whose output is actually made in Latvia

66 North produces clothing that is appropriate for northern weather conditions has been the most popular local brand in Iceland since 1926. It is also internationally recognized, and 95% of 66 North production is manufactured in Latvia, employing 250 people in Kuldīga, Aizpute and Saldus.

L.Straujuma welcomed the company's operations in Latvia and inquired about the possibilities to expand activities of "66 North" in other places in Latvia.

"According to the company's management, the company could further expand its activities in Latvia, if there was a suitably qualified workforce," a government press release said Thursday.

Back at the conference of eight Nordic and Baltic countries the Prime Minister of Latvia highlighted the importance of strategic communication.

"At the meeting Straujuma emphasized that Latvia has done a lot to advance the issues of strategic communication," a statement said, adding that NGOs are currently developing a Baltic Center for Media Excellence in Riga to improve the quality of journalism in the Baltic countries and Eastern Partnership countries.

She also stressed that during the Latvian Presidency of the EU Council, a Strategic Communication Action Plan was developed.

"Now it is necessary to actively implement it in real life," she said.

"There is the need for a greater synergy, mutual interaction between actions of the EU and NATO regarding the issues of strategic communication at both practical and political level".

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