Popular Latvian jam goes to the UK

Eleven sorts of Latvia-made jam will be sold at an as yet unnamed UK supermarket chain, reported LTV on May 17. 

The Rūķīšu tēja company, chiefly known for its tasty herbal teas, has already sent 17 tons of jam to the island nation.

Rūķīšu tēja started making jam four years ago by accident. "Making jam came to us by accident. We used many berries for teas, so we quite naturally started making jam as well," said company head Raimonds Lignickis.  

Their official website shows a wide variety of sticky sweetness on offer, with popular varieties like raspberries, blueberries and cranberries alongside more exotic offerings like buckthorn, rides, and pumpkin jam. 

It's the first overseas offering of the company, which is using an EU export guarantee to fund its entry into the UK market. 

They're the first agricultural company partaking in the program. 

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Economy
Economy