The project provides for the establishment of a media literacy Master's study program and creation of a research lab.
In today's discussion, it is planned to sum up how media literacy in these countries has improved in recent years, said Anda Rožukalne, project co-ordinator, Riga Stradiņš University Professor, to Latvian Radio.
"The discussion is devoted to the research of media literacy and the establishment of a Master's study program and research laboratory. For the first time, at the level of the Baltic States and the Baltic coastal countries, we will present studies on media literacy. In these, we will offer conclusions on what the situation is. Some findings are rather harsh that what has been done in media policy has not sufficiently improved media literacy, although the concept has been addressed in the public quite a lot and is highly appreciated,” Rožukalne said.
“It is a common misconception that media literacy is only important for professionals, teachers or journalists. It turns out that if others do not have the tools and criteria for understanding information, there is inequality in the public in terms of information awareness,” Rožukalne said.