Estonian report traces 'booze border' trend

Estonians' increasing appetite for Latvian alcohol is well documented, and now our colleagues at ERR News in Tallinn have news of a report on the phenomenon.

The Estonian Institute of Economic Research introduced its study on the border trade between Estonia and Latvia March 5, which suggests our northern neighbors' border-crossing, booze purchasing tendencies first sprang into life back in 2015 under the government of Taavi Roivas.

The study also shows that these days border trade between the two countries is no longer limited to alcoholic beverages, but also includes other products on which Estonia levies excise duty, such as tobacco and fuel. Tools and construction materials are also popular purchases among Estonians, as a visit to the car park of any DIY store in northern Latvia will quickly demonstrate.

The institute's study also includes a description of the typical Estonian crossing the border to go shopping: He is male, 30 to 49 years old, lives in South Estonia or Pärnu, and has a good salary, but a lower level of education.

Still, at least he's smart enough to work out that Latvian beer is the best!

Read the full story on ERR News HERE.


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