Fragmentic, described as a software-as-a-service automation tool, will help people with app ideas add frequently-used solutions to their apps quickly.
"Fragmentic will make making apps easier, doing the job of several developers a month," said Leiterts, unveiling the new service Tuesday.
Leiterts said that talks with potential investors are being held, though as of now the service is self-funded. It's expected that Fragmentic will be available later this year.
He compared Fragmentic to the WordPress blogging platform. "When you are making a new blog, you think about the content, not writing a program for changing the font or managing users' access," said Leiterts.
"Similarly, there should be a platform for app developers, automating the parts that are repeated in every application," he said.
Latvia has a vibrant startup community, like the rest of the Baltics.
There's a very high number startups per capita in the Baltic region, Leiterts told LSM, speaking at The Mill, a place for developers and designers which seems not to have lost its creative bent since Wagner wrote his first opera in the exact same building.
Leiterts helped organize the large Silicon Valley Comes to the Baltics 2015 startup conference in Riga and plans to do one better with the Digital Natives Festival this November, projected to attract more than 1,000 from around the world.
Comparing the startup cultures between the Baltic states, Leiterts said that Lithuanians "just go ahead and do it", while Latvians are more careful and Estonians the most pragmatic of all.
There are also less lifestyle startups in the region than, for example, in Berlin, with Latvians being more intent and bound to see the things they've started through, he told LSM.
Infogr.am was founded in 2012 by Leiterts, Raimonds Kaže and Alise Semjonova.
The data visualization tool is used by millions of people and numerous companies including international media outlets.