Latvia to include Spotify data in national Eurovision vote

Latvia will include data from the Spotify streaming service in its national vote to pick a contestant for Eurovision, becoming the first country to do so. The data will be incorporated in the total vote, said Ilze Jansone, producer of the Supernova 2017 national Eurovision contest.  

Jansone said that this will be made possible in cooperation with Spotify and Universal Music Group.

"With the involvement of Spotify in the competition, we have a chance to reach new listeners and include real data from music consumers in the voting results," said Jansone. 

She said that cooperation is ongoing with Spotify to ensure precise data and prevent voting fraud.

Przemek Pluta, Regional Manager Central and Eastern Europe at Spotify said that this will be the first time when Spotify will provide data for the Eurovision national competition. 

While Petri Mannonen, Universal Music Group representative and member of the national jury welcomed the step.

"The more listens a song has on the Spotify streaming platform, the better chance it has to become a hit. That's a fact," he said.

The international jury in Latvia's national song contest is made up of Mannonen, Matthias Müller (Crazy Planet Records), Fruzsina Szép (Lollapalooza Berlin), and Joy Deb, the co-author of the 2015 winner Måns Zelmerlöw.

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