Digital platform showcases Latvian export potential

A swish new website has been unveiled to showcase some of the best in Latvia's business offerings to the rest of the world.

Named Treasures of Latvia, it gives interested parties the chance to explore some of Latvia's most interesting and export-friendly brands in the hope of cultivating and attracting future business links and trade.

 "This is a story about outstanding brands that originated in Latvia and conquered the world," the site declares.

"Our aim is to tell about Latvia through our brands, exceptional people and inspiring places.''

It is the latest inititative from The Red Jackets movement, which for some years has already been talking up the country's export potential in innovative ways.

The new site was revealed at the annual export excellence forum and awards in central Riga on October 19. It is supported by the Ministry of Foreign Affairs.

The ministry's parliamentary secretary, Zanda Kalnina-Lukševica said: "This digital platform is our gift to Latvia for its centenary. These are stories about 100 companies, the achievements, strengths and capabilities of the best-performing exporters in Latvia. Among them are both the major export stories that have emerged since the regaining of Latvia's independence, and relatively new companies that have shown their strength in recent years. Each of them has contributed to the image of Latvia."

Find out more about The Red Jackets at the official Facebook page HERE.

You can hear our long interview with Andris Rubins, one of the founders of The Red Jackets, talking about the purpose of the group, in this audio file. 

Minutes from Latvia podcast 09 - Andris Rubins on advertising & exporting
     
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