11% of respondents said they always pay attention to whether the producer and trader cooperate with aggressor countries – Russia and Belarus.
27% say they sometimes pay attention, and 18% pay attention, but rarely.
One percent found it difficult to answer this question, while 43% of respondents said they never paid attention to the manufacturer's or trader's cooperation with those responsible for the war in Ukraine – Russia and Belarus.
Kantar surveyed 800 Latvian residents on the Internet.
Given the public's willingness to know what product is placed in the shopping basket, a major campaign to indicate the country of origin on the price tag has been launched by the Cooperation Council of Agricultural Organizations (LOSP).
"When it comes to Russian, Belarusian production, I think most of the cases are where people don't know that this production is [from these countries]. And maybe supermarkets won't want to market that produce either. At the moment, it goes into a wide range of products and we just don't know," noted Guntis Gūtmanis, Chairman of the Board of LOSP.
LOSP's idea of placing producer country flags on price tags is opposed by many traders, stressing that such a requirement would increase commodity prices.
"Banning imports would be far more meaningful than putting up flags. We also understood during the discussion that there would probably be a part of the public in Latvia that would unfortunately purchase these goods," said Latvian Chamber of Commerce and Industry representative Dāvis Vītols.
