“It all started in 2012 while attending an exhibition in Germany. There we understood that there's an empty niche for eco cleaning product producers. We made a business plan and a new production facility was created in Jelgava,” said Purenn Director Līga Krūmiņa.
“For two years we worked on recipes, and only on June 1, 2015, which is our birthday - we began being distributed by one of Latvia's largest distributors,” said Līga Krūmiņa. The products are produced using only natural ingredients. “It's vinegar, it's alcohol, it's soda, salt. That's the foundational basis used in our products,” reveals Krūmiņa.
Production takes place in one large reactor. Originally the company had only three employees, but now the company has grown to 11 people. Eco products don't necessarily have to mean more expensive. The more than 40 eco products are exported to European Union countries, Canada, Turkey and even the UAE.
“We're one of the first in Latvia dispensing pourable products. This allows people to save money by not paying for packaging, the label, the pump. Head to the zero waste stores with your container and fill up as much as you need, and pay for as much as our wallet allows at the moment,” said Krūmiņa.
Krūmiņa sees great development potential in Latvia thanks to the state business incubators and grants, which allow companies to reach their goals more quickly and enter various export markets. The zero waste trend has also become more visible in Latvia.
As reported in 2018, on July 31 the Burka (The Jar) zero-waste grocery store opened up shop in Rīga, the owners told the press.
It's the first zero-waste store to open doors in Latvia. People can use their own containers in the store and save a little bit on packaging.