Travel expert: tourism is gradually recovering in Latvia

The tourism sector in Latvia has suffered dramatically in the crisis caused by COVID-19, said Asnāte Ziemele, head of travel association "Lauku ceļotājs", in an interview to Latvian Television on July 8.

In July and August, companies are hoping to get revenue that would allow them to survive the winter.

Ziemele said that the losses in the crisis had been dramatic, since the tourism sector had actually stopped operating during the crisis. Rural tourism workers, according to Ziemele, are lesser victims; for companies focused on bigger events and corporate customers, the drop in revenue is up to 70%.

The expert said that the hosts of tourist accommodation had dismissed a lot of employees because of the uncertainty about the future. They've got a lot of work as they're working on their own.

According to Ziemele, tourism sector is gradually recovering following the ease of restrictions. This year there is a strong demand for boat travel in Latvia. Individual and family tourism has been shown as active “as never before".

In July and August, workers in the industry hope to make and save money to survive the winter. Low prices are not to be expected, said Ziemele. 

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