NATO STRATCOMCOE social media conference this week

On October 13, the NATO Strategic Communications Center of Excellence (STRATCOMCOE) takes center stage when it hosts its annual "Emerging Trends in Social Media" Conference.

"This year’s iteration of the conference will explore on how governmental organizations and private actors can get strategic communication right using social media. Among other topics, we will focus on how we can translate academic and theoretical knowledge into a practical setting, how we can operationalize strategic communication in governmental governance, lessons learned from theatre and best practices from the private sector on how to use social media effectively as well as with a thought of ethics," says STRATCOMCOE in advance publicity materials.

"We have seen adversaries weaponizing social media to achieve malicious aims while at the same time it has become the primary source for information for a significant part of society. The information space on social media presents both unlimited opportunities and threats.  Governments, agencies and private actors now face an issue of adapting to the double-faced nature of social media when delivering their messages," STRATCOMCOE says.

This year’s conference will encourage a discussion on how governmental organizations and private actors can benefit from strategically applied communications on social media. Among other topics, the conference will also focus on how to translate academic and theoretical knowledge into a practical setting and how social media could be used for a better governance. Panel discussions will also review lessons learned from theatre and best practices from the private sector on how to use social media effectively and ethically.

Unfortunately, the conference is not available to watch free of charge for the general public – not even on social media – so advance registration and payment are required. More details: https://socmediatrends.org/

 

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