Two-thirds of Latvian businesses have a website

Results of the Central Statistical Bureau annual survey on the use of information and communication technologies (ICT) and e-commerce in enterprises show that 68 % of enterprises had their own website at the start of 2021.

95.5 % of large enterprises, 87.3 % of medium-sized enterprises and 63.5 % of small enterprises had their own website.

For work the Internet was used by 52.5 % of all employees of enterprises, which is 8.1 percentage points more than in 2020.

In 2021, 57.7 % of enterprises used social media. Compared to 2019, this indicator has risen by 16.8 percentage points. Most often opportunities provided by social media were used by large enterprises – 90.1 %, in group of medium-sized enterprises it was used by 68.4 %, but in group of small enterprises – by 54.8 %.

Increasingly enterprises (55.9 %) are using social networks (Facebook, Linkedlin, Draugiem), while multimedia content sharing sites (Instagram, YouTube, Flickr) are used by 23.2 %, blogs or microblogging sites (Twitter, WordPress) – by 11.4 %, but the least used social media are Wiki-based knowledge sharing tools (MediaWiki, Confluence, SharePoint), which are used by 5.7 % of enterprises.

One of indicators characterizing development of e-commerce is share of enterprises selling goods or services over the Internet or in other computer networks. In 2020, compared to 2019, this indicator increased by 1.6 percentage points, reaching 17.1 %. The largest increase – of 2.6 percentage points – was in the group of large enterprises and reached 43.1 %. In the group of medium-sized enterprises there were no changes, but in the group of small enterprises sales of goods or services over the Internet increased by 2 percentage points.

Out of all enterprises engaged in e-commerce 58.6 % indicated that they have tried to increase or start selling goods or services over the Internet under the impact of Covid-19. The largest share of such enterprises was in the group of medium-sized enterprises – 64.1 %. In the group of large enterprises 58.6 % indicated that they tried to increase the volume of e-commerce, while share of such enterprises in the group of small enterprises comprised 57.3 %.

In 2021 paid cloud services were used by 28.6 % of enterprises and, compared to 2020, this indicator has risen by 7.3 percentage points. In the group of large enterprises paid cloud services were used by 68.3 % (growth of 21.4 percentage points), in the group of medium-sized enterprises – 43.4 % (increase of 13.5 percentage points),but in the group of small enterprises – 24.7 % (rise of 5.8 percentage points).

In 2021 only 3.7 % of enterprises used some of artificial intelligence technologies, of which artificial intelligence technologies were used by 17.3 % of large enterprises, in the group of medium-sized enterprises this indicator comprised 6.8 %, but in the group of small enterprises – 2.8 %. Out of those that do not use artificial intelligence technologies 6.4 % have considered options to use them.

The survey included questions on the impact of Covid-19 on the activity of enterprises. The data show that in 20.6 % of enterprises the number of employees with remote access to the single e-mail system of the enterprise has increased in 2020. Out of these enterprises 37.3 % indicated that the access rose due to Covid-19. In 19.4 % of enterprises the number of employees with remote access to ICT systems of the enterprise (excluding single e-mail system of the enterprise) has grown, of which 43.5 % have answered that the access has increased due to Covid-19. In turn, in 32.6 % of enterprises the number of remote meetings organized in the enterprise has risen, of which 92.5 % answered that such increase has happened due to Covid-19.

Survey on the use of ICT in enterprises was carried out at the beginning of 2021 with co-financing of European Union. Aim of the project is to acquire qualitative and internationally comparable statistical information on the use of ICT in enterprises and development of e-commerce in Latvia.

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