Freed at last from the strictures of socialist realism, posters played an important role in the new mood of the country and an increasing willingness to challenge authority, the effects of which would later become particularly significant.
The collection in Liepāja, Latvia's third-largest city, feature prominent artists of the time including Ilmārs Blumbergs, Juris Dimiters, Laimonis Šēnbergs, Juris Putrāms, Andris Breže and others who transformed the poster from an ideological tool into artistic self-expression.
Recent years have seen a revival of interest in Latvian poster art in general and this era in particular, with Dimiters in 2016 enjoying a major retrospective at the national art museum.
"The language of the poster is loud, sometimes it is clumsy, sometimes it's smiling or teasing... so the 'poster time' is one of the components of the system of cultural values in Latvia," said the curator of the exhibition Ramona Umblija.
The opening of the exhibition will take place on November 14 at 17:00 at the Lielais Dzintars concert hall in Liepāja. Entry is free of charge.