Currently, the concert and arts venue draws most of its visitors from a 100-kilometer radius of its Latgalian hinterland, but in future it is looking to pull in arts lovers from further afield, Rupaine said.
Latgale is a highly distinctive region of Latvia, boasting its own language (or dialect to some), traditions and cultural oddities.
The time is ripe for people living close to the border in Lithuania and Estonia to discover the GORS center, Rupaine believes, given the high standard of performers it is able to attract and the relatively good road links between the countries.
Rupaine noted that Rezekne was also "ideally" placed for concertgoers from Russia and Belarus, but that in these cases, free movement is complicated by the need for travel visas.
Cooperation might also take the form of working with Estonian and Lithuanian concert promoters, Rupaine suggested.
Last year GORS hosted 152 events attended by more than 150,000 people, with a similar number expected this year.
You can see the full program of GORS here.