Publication claims it "can make you feel like jumping naked into an icy pond"

Take note – story published 4 years ago

A new publication from the Latvian Institute says it will help foreigners understand Latvia and Latvians better.

Titled "The Latvian ABC", it is based on the idea of writing something based on each of the 33 letters of the Latvian alphabet and will be available in various formats -  as e-cards, as an audiobook and as a printed brochure.

A press release publicizing the English-language publication makes a few bold claims about the content, quoting from the book's preface.

"This is more than another clichéd book about the beautiful nature, amazing artists and athletes and remarkable architecture of this greenovative singing nation," it begins, managing to cram in several such clichés in the process of disavowing them. 

"This book is here to help you understand Latvians better. After reading this, you will get 'the Latvian thing' wherever you are in the world. Beware - this book can make you feel like jumping naked into an icy pond," it cautions. 

"Yes, we do that," it immediately adds, continuing in an equally informal manner: "We are Latvians and we like you (but don’t expect us to show that right away)."

The publication will "provide insight into historical events, examine our traditions, nature, architecture and many other national treasures" all with a "light, humorous style," the Latvian Institute promises. 

The authors of the work are Filips Birzulis and Kristīne Komarovska, with illustration by Linda Rutule. 

The Latvian ABC will be available online from April 30 and in printed form from May 4. Copies can be ordered in advance via this link (Latvian only): 

The Latvian Institute is the public body charged with promoting Latvia overseas.  

The Latvian ABC brochure
The Latvian ABC brochure

Seen a mistake?

Select text and press Ctrl+Enter to send a suggested correction to the editor

Select text and press Report a mistake to send a suggested correction to the editor

Related articles


Most important