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Latvians unusually keen on ice cream this summer

This year's ultra-hot summer has contributed to an unprecedented demand for ice cream. Interest in this product increased by up to 40%, Latvian Radio reported August 1.

Ice cream is one of the most popular treats all year round, but in summer interest is growing. This season, despite the cool spring, which led to a delay in demand, there has been a very high interest, according to Jānis Šolks, head of the central union of dairy farmers of Latvia, noting that demand increased to 40% compared to the last two years. Export volumes also increased.

“The ice cream position looks sufficiently stable for us and with a tendency to develop. And even though there are many different import ice creams coming into Latvia, including from Ukraine, both consumption and the choice of ice cream that we produce is growing,” Šolks said.

Šolks said that traditional ice cream is popular this summer, namely vanilla, chocolate and strawberry, and new types, such as dairy-free or sugar-free. 

One of the largest producers of ice cream in Latvia is the Rūjiena ice cream. Its chief executive, Igors Miezis, told Latvian Radio that the company has an interest in seeking new flavors.

“Without the pleasure of creating, the business seems bland, measured only in numbers. I think that motivation and energy arise just from the fact that we succeed in creating something new and tasty for ourselves, which is what we enjoy,” said Miezis.

 

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