The top 5 fruit and vegetable ranking based on sales in the chain's stores shows that the five most popular vegetables in the first half of this year were: potatoes, onions, carrots, tomatoes and Latvian country cucumbers, a.k.a gherkins.
Meanwhile, the popularity competition among fruit in this period saw the banana achieving pre-eminence, followed by apples, mandarins, oranges and watermelons, in that order.
Latvians are buying an increasing amount of fresh fruit and vegetables, according to Maxima Latvia sales figures. In the second quarter of this year, the total amount sold was 9% more than last year. Furthermore, demand for local produce is increasing. Demand increased by 10% for fruit, vegetables and berries grown in Latvia, which have a reduced VAT rate.
“We are pleased to report that Latvians are increasingly selecting healthier products, and for the second quarter in a row we are including more fresh fruit and vegetables in our shopping baskets than last year," said Maxima Latvija Head of Business Analytics Zane Kaktiņa.