Lattelecom to change name to "tet"

Take note – story published 5 years ago

In spring 2019, Latvia's state-majority company Lattelecom will change the brand and the company name to "tet", the company told the press October 9.

Yes, "tet". Not to be confused with "Tet", which is the Vietnamese New Year.

The name change comes as the company has announced a three-year business plan, which will introduce service groups for home, digital workplace and data-based customer communication.

Lattelecom will be renamed to tet, with the two main directions of the company reflected in two main brands:  Helio for entertainment and tet for the technology and corporate brand.

Lattelecom a.k.a. tet plans to invest €12 million in the coming years for digitizing processes and improving customer experience, as well as introducing automated customer service and AI solutions in data analysis.

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