Drinks firm taps birch sap for export prospects

Latvian beverage company Sula, which has found its niche in products made from birch sap, sees prospects for exporting its products to European markets. The apparent early arrival of spring has Latvians heading to the woodside to tap their trees for fresh birch juice in a time-honored local tradition that might just bring some added value to the national economy.

"People are looking for alternatives to, say, coconut water which has become very fashionable and popular in the last six years. For Europe, birch sap is a relatively local product, not something you bring from the tropics, therefore it is a very good alternative,” Linards Liberts, a representative of the company, told BNS Tuesday.

The Sula spokesman said the company was about to double its exports to Taiwan this year, sending two containers to the island nation totalling 28,000 bottles. The drinks maker’s long-term plans include the launching of an export line to another island nation, the United Kingdom.

Sula will participate in the international food and beverages fair IFE 2015 in London on March 22-25 where it will present several of its products, including some new products not yet released in Latvia.

Fermented birch sap and birch sap sparkling wine are the Sula products currently available on the Latvian market.

In 2013 Sula generated €45,500 in turnover and earned a profit of €6,600, according to information from the Latvian business register database.

Founded in March 2011, Sula produces birch sap soft drinks, wines, sparkling wines and syrup. The company’s sole owner is Janis Liberts.

Emīls Desjatņikovs

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