Latvians are fairly keen on online streams

In 2022, 65% of individuals in the EU engaged in streaming TV or videos online, according to Eurostat data published April 15. Latvians were slightly keener than the average with a 70% equivalent figure.

In 24 out of 27 EU countries, more than half of individuals aged 16-74 used the internet to watch streamed TV or videos. Finland boasted the highest share at 93%, followed by the Netherlands (90%) and Denmark (89%). At the other end of the range, 34% of individuals in Romania streamed TV or videos online, 40% in Bulgaria and nearly 50% in Slovakia.

All three Baltic states were stream enthusiasts with Estonia recording a figure of 72% and Lithuania on 74%.

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Source dataset: isoc_ci_ac_i

As most people would probably expect, online streaming was particularly popular among young people, with 86% of individuals aged 16 to 24 years and 81% of those aged 25 to 34 years using the internet to stream TV or videos. As age increased, there was a decline in the number of individuals engaged in online streaming. Among people aged 55 to 64 years, 52% used the internet for streaming, while only 33% of those aged 65 to 74 years did the same.

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