The platform works on a monthly subscription principle - the user chooses one of three “subscription plans” that can be changed or canceled at any time. The donation goes to the “Ziedot.lv” special Stopify fund. Equipment and other necessary items for soldiers will be purchased for the funds collected, while the Ukrainian Embassy in Latvia will provide information on the acute needs of the armed forces. Information on the use of donations will be published on Stopify social media accounts.
Around 2,000 residents have already subscribed and almost 24,000 euros have been donated, said the author of the initiative Māris Upenieks.
“We see people, especially young people, find it self-evident to subscribe to a variety of music, film and series services. The monthly money for it seems nothing much, similar to two coffees at a city center cafe. It was an idea of how it would be if we could subscribe not to series, but essentially, to our security and freedom on the European continent, which is now being settled on the battlefield of Ukraine.
"With this service, you can subscribe with a small monthly donation to support the Ukrainian armed forces directly and thus help them to end this war. In this way, you can entrust these payments to Stopify and live with the feeling that you're doing something for the good of the matter, not just passively looking at the news from Ukraine and being horrified."