Latvian most-watched TV channels in 2020 were TV3, LTV and PBK

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The most watched channel in Latvia in 2020 was TV3, followed by LTV1 and PBK, according to data published January 12 by research company Kantar.

TV3 accounts for 10.8% of the total TV viewing time. The second most watched channel LTV1's viewing time was 10.1%. The third most watched TV channel was PBK, with a share of viewing time of 7.2%.


Top 3 most-watched programs were all aired on LTV1 on New Year's Eve.

The first place was taken by the Latvian National  Anthem on  New Year's Eve, followed by President Egils Levits' speech and Prime Minister Krišjānis Kariņš' speech.


In 2020, one viewer spent an average of 4 hours 30 minutes a day watching TV,  about 7 minutes more than 2019.

Kantar's television audience survey in Latvia has been conducted since 1999.

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