Latvians buying more on the internet, study says

The number of purchases made on the internet has grown by 47% in Latvia, according to a study of browsing habits in Latvia, conducted by the Infinitum 8 marketing agency.

In comparison to 2013, the number of purchases on the internet has grown by 47% in 2014. The amount of overall clicks (page visits) on e-commerce websites has grown by 27%.

On top of that, Latvian users are increasingly using their smartphones and tablets for shopping - some 11% of visits to commercial websites are made from smartphones and about 5% from tablets. 

Jānis Birģelis of the company also told that the Latvian social network Draugiem.lv is quickly being overtaken by Facebook, but the Latvian portal still generates the most visits.

Among other news, the Google Chrome browser is steadily gaining traction, having gained 8% of the browser market last year, while Samsung is the most popular tablet and smartphone manufacturer among online shoppers in Latvia, having about 37% of the tablets market.

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