As previously reported numerous times by LSM, the campaign was launched in 2017 and initially met with some skepticism, but has gradually won over a legion of fans with Introverted clothes, books and even beer appearing along the way.
We are pleased and happy to see @LV_Literature campaign #iamintrovert , designed for the @LondonBookFair, winning the Latvian design award 2019! @LVembassyUK @BaibaBraze @LitBritish @lvBritish https://t.co/WvmL779T6K— Latvian Literature (@LV_Literature) April 4, 2019
The award was won by the team including Una Rozenbauma (creative director, concept), Anete Konste (texts), Reinis Petersons (illustrations), Aija Baumane (design) and Toms Harjo (photography).
After a trial run in 2017, the campaign took the 2018 London Book Fair by storm and recently bowed out with a return to the London Book Fair in March, generating numerous column inches along the way for its self-deprecating humor.
Surprisingly, the introverts were persuaded to accept the award in person instead of having it mailed to them in an anonymous brown paper package.