Latvia still a nation of readers, survey suggests

A surprisingly large part of the Latvian population leafs through a newspaper on a regular basis, according to a poll published Wednesday.

This summer on average 83 percent of Latvia's population read or leafed through at least one printed press publication, which is actually two percentage points lower than in spring, according to the latest poll by TNS Latvia market and social research company.

As many as 76 percent of residents read or leafed through a newspaper, and 65 percent read a magazine published in Latvia in summer this year.

TNS Latvia representative Elina Kruze said that the most popular printed press publications in summer 2015 were weekly and monthly publications as well as the regional press.

The poll showed that on average 53 percent of Latvia's residents aged 15-74 years had read or leafed through at least one weekly magazine or newspaper in the past seven days, 46 percent had read or leafed through at least one monthly publication, and 34 percent had read or leafed through at least one regional publication.

The women's magazine Ieva, the Privata Dzive celebrity news tabloid and Kas Jauns? tabloid magazine were the most popular press publications among ethnic Latvian readers this summer, while the weekly newspaper MK Latvia, Televizor/MK Latvija TV guide and Latviyskaya TV-Programma TV guide and were the most popular press publications among Latvia's Russian-speakers.

The survey of the audience of the printed press publications in Latvia was carried out from May 11 to August 2, 2015. The poll surveyed 3,000 permanent residents of Latvia, aged 15 to 74, across the country.

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