Latvian President turns fashion model

Take note – story published 7 years ago

Latvian President Raimonds Vejonis seems to have taken inspiration from a recent meeting with his Italian counterpart by modelling for advertisements in an Italian fashion magazine.

Vejonis and his wife Iveta appear in the pages of glossy catwalk catalogue Collezione Haute Couture in the latest edition with the main coverline 'Portraits of Dreamers'.

Vejonis, usually known for his down-to-earth approach to life as an ordinary guy from Madona, is revealed in a new light, first as a rather raffish Riviera aristocrat complete with cravat, then as more of a Marcello Mastroianni-type man-about-town lacking only a sports car in his pursuit of La Dolce Vita.

Other features in the magazine, which retails at €40, include an intriguing look at 'Life as a Maharaja' which quite makes the reader wish to be a Maharaja if he or she has not previously considered whether or not he or she would like to be a Maharaja, and another feature simply labelled 'Sexy gloves'.

You can flick through the pages of the magazine online yourself HERE though the pages featuring Vejonis are classed as advertising rather than editorial content.

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Anna Osmushkina is regarded as one of Latvia's leading fashion designers. On her own website, Osmushkina describes herself thus:

"ANNA OSMUSHKINA Fashion House is the wildful world of a talented Fashion couturier of men and women garment ANNA OSMUSHKINA and today is the one of the leading Couture Houses in Europe. The evolution in taste and style, the strategic decisions and commercial innovations have marked the legendary growth of ANNA OSMUSHKINA with the nowadays status of Fashion legislator." (sic throughout).

Nor is Vejonis the only Latvian politician to have endorsed Osmushkina's creations. Another recent photoshoot featured Riga Deputy Mayor Andris Ameriks showing off his scarf and socks (he was wearing other clothes too, including rolled-up trousers).

Indeed as Osmushkina's archive shows, Ameriks turns up as an unlikely fashion icon with startling regularity.

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