Over a six-month period VVC, in cooperation with partners including the Justice Ministry, Culture Ministry and Latvian Journalists Association will run a campaign "to determine, assess and reward the periodical press, which uses high-quality Latvian language, as well as to provide reasonable recommendations for improving its quality."
Participation in the scheme is voluntary but Justice Minister Dzintars Rasnacs - renowned for his own careful delivery when speaking in public - pointed out that recognition as a user of good-quality Latvian is likely to impress readers and act as a good advertisement for publications.
It will be interesting to see who walks away with the prizes in October, but one thing's for sure - it won't be us.
