Press to mind their language for six months

Latvia's State Language Center (VVC), the ultimate arbiters of all matters linguistic in the country, launched a new initiative May 2 to raise standards of Latvian language in the periodical press. 

Over a six-month period VVC, in cooperation with partners including the Justice Ministry, Culture Ministry and Latvian Journalists Association will run a campaign "to determine, assess and reward the periodical press, which uses high-quality Latvian language, as well as to provide reasonable recommendations for improving its quality."

Participation in the scheme is voluntary but Justice Minister Dzintars Rasnacs - renowned for his own careful delivery when speaking in public - pointed out that recognition as a user of good-quality Latvian is likely to impress readers and act as a good advertisement for publications.

It will be interesting to see who walks away with the prizes in October, but one thing's for sure - it won't be us.

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