Russian-language TV channel Latvia's most popular

Take note – story published 7 years ago

The Russian-language PBK TV channel was the most-watched in Latvia in September according to the latest survey by corporate research firm TNS Latvia. 

According to TNS data, PBK commanded 11% of total viewing time with independent commercial channel TV3 in second place on 9.9% and public service broadcaster LTV1 (with which LSM is affiliated) in third place on 9.4%.

The average viewer spent 4 hours, 21 minutes per day staring at the screen in September, a reduction of 10 minutes on August's figure. 

Moreover PBK also managed to boost its rating by 1.2% from August - more than any other broadcaster. 

The backbone of PBK's content is the re-broadcast of shows produced by Russian state media, though it also offers its own news coverage and other original content.

As previously reported, the re-broadcasting of Russia-made shows has sometimes brought PBK into conflict with Latvia's media regulator which found its coverage of the conflict in Ukraine was biased.

As reported by the Re:Baltica center for investigative journalism some years ago, PBK's ownership structure is extremely complex.

Nevertheless, the PBK formula is clearly continuing to be a hit with audiences.


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