Viewpoint: English-language media and soft power in the Baltics

At a September 16 conference in Tallinn, LSM spoke with Dario Cavegn, Responsible Editor of the Estonian public service broadcaster ERR's English-language service - the equivalent of LSM.

Cavegn has been in charge of ERR for nearly a year and outlined the influence English-language media has - and can hope to have in future - in the Baltic region.

The conference, titled "Will Write For Food" brought together journalists, content providers, agencies and and buyers from the Baltic and Nordic region to discuss how to improve English language media content.

LSM was among the participants, and took the opportunity to get a view of the landscape from Latvia's northern neighbor. 

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