This is unexpected for a small producer from a small country, since it is usually giants like Coca-Cola who invest a lot of money to be shown in celebrity videos.
"This is a first -- to blow up the music industry and show -- here's the world's biggest rockstar and here's a microphone made in Latvia!" said head of JZ MICROPHONES Andris Ēvelis.
"Probably every industry has its cool specifics, call it a silver lining, and we can work with producers and artists from all over the world. [..] And last summer we got a customer, a producer from Great Britain, who said he was working with Rolling Stones," said Ēvelis.