This is unexpected for a small producer from a small country, since it is usually giants like Coca-Cola who invest a lot of money to be shown in celebrity videos.
"This is a first -- to blow up the music industry and show -- here's the world's biggest rockstar and here's a microphone made in Latvia!" said head of JZ MICROPHONES Andris Ēvelis.
"Probably every industry has its cool specifics, call it a silver lining, and we can work with producers and artists from all over the world. [..] And last summer we got a customer, a producer from Great Britain, who said he was working with Rolling Stones," said Ēvelis.
Microphones and technology do not always make it to screens, but this time the video has been shot by filming the studio recording process, so JZ MICROPHONES has made its way to viewers all over the world.