Latvian central bank produces coin for dedicated followers of fashion

On Wednesday December 13, the Latvian central bank (Latvijas Banka, LB) will stat selling a new coin dedicated to fashion.

"The concept of Riga fashion is widely known, and it describes an active period in the history of Latvia's fashion in the 1960s–1980s when the company Riga Fashion House (1948–1997) and the favourite magazine Rīgas Modes (Riga Fashion; 1949–1993) flourished and gained popularity. That period also saw the creation of the fashion centre Riga Fashion located in a specifically designed building in Brīvības iela, Riga," explained the central bank about its latest piece of loose change.

"An emancipated, confident woman with her own style and attitude has been and still is the principal character of Riga fashion. The story of Riga fashion involves more than clothes, footwear and accessories. In the context of the 1960s–1980s, fashion is a complex concept covering the textile industry from sewing at home to mass production of clothes and fabrics in the territory of Latvia. It also includes graphic design for printing on fabrics, the creation of texts, typefaces and other means of communication, including fashion shows, their scenography and music," the central bank expands.

"Riga fashion serves as a keyword not only for style but also for thousands of women involved in the fashion industry. Fashion has also been a form of protest, i.e. an opportunity to express one's individuality, an opportunity to be different, to distance oneself from the Soviet time mass-produced goods and dissociate oneself from ideology of that period," it adds.

The price of the 5 euro coin is 75 euros; the purchase limit for one buyer is 3 coins. The mintage of the coin is 3,000. Like many fashionable things, it is made in Italy.

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