The research by Smartpost Itella involved surveying 500 people in each of the three Baltic countries with the aim of finding out their habits.
The most typical products that Latvians, Lithuanians and Estonians choose to send or receive in parcels are clothes, shoes, cosmetics and electronics. Compared to its neighbors, the delivery of medicines is also more popular in Latvia. On the other hand, Lithuanians actively use parcels to send books.
The results of the research show that respondents in all three Baltic countries use a parcel machine service once a month on average. The most active senders and receivers are women, as well as residents aged 25 to 44. In Latvia and Estonia, they are more often used by residents of rural regions, but in Lithuania this delivery service is more popular among those living in cities.
"It is interesting that in recent years we have observed a change in buyer habits. Much more often they choose to order goods from China. On the one hand, they are cheaper. On the other hand, the quality of these goods is not unimportant to customers in the Baltic countries, so even when ordering from Asia, attention is paid to the quality of the goods. Customers are ready to make compromises regarding delivery terms, because delivery from China takes a little longer than when buying a product in the Baltic countries," said Jānis Ronis, Head of Parcel Business in Latvia at Smartpost Itella.
The results of the research show that respondents in all three Baltic countries use a parcel machine service once a month on average. The most active senders and receivers are women, as well as residents aged 25 to 44. In Latvia and Estonia, they are more often used by residents of rural regions, but in Lithuania this delivery service is more popular among those living in cities.
"It is interesting that in recent years we have observed a change in buyer habits. Much more often they choose to order goods from China. On the one hand, they are cheaper. On the other hand, the quality of these goods is not unimportant to customers in the Baltic countries, so even when ordering from Asia, attention is paid to the quality of the goods. Customers are ready to make compromises regarding delivery terms, because delivery from China takes a little longer than when buying a product in the Baltic countries," said Jānis Ronis, Head of Parcel Business in Latvia at Smartpost Itella.
