Online shopping becomes more popular during pandemic

Online shopping is continuing to grow in the EU. High street shopping affected by the COVID-19 restrictions and changes in habits and preferences had consequences on e-commerce, according to Eurostat data published February 2.

In the 12 months prior to the 2021 survey, 90% of people aged 16 to 74 in the EU had used the internet, 74% of whom had bought or ordered goods or services for private use.

Online shopping increased by 1 percentage point (pp) compared with 2020 (73% of internet users) and by 11 pp compared with 2016 (63%).

The highest shares of internet users who bought or ordered goods or services over the internet in the 12 months prior to the survey were recorded in the Netherlands (94%), Denmark (92%) and Sweden (89%). On the other hand, fewer than 50% had shopped online in Romania (44%) and Bulgaria (42%).

Latvia sat in the middle, just below the EU average level. For 2021, 67% of internet users placed online orders, up from a 63% figure in 2020. Back in 2016 the figure was 55%.

Among the population as a whole, 62% of people placed online orders during the preceeding 12 months.

Over the last five years, the largest increases in online shopping among internet users were recorded in Czechia (+27 pp), Slovenia, Hungary and Romania (all +26 pp), as well as Croatia and Lithuania (both +25 pp).

Online shopping trends in EU
Seen a mistake?

Select text and press Ctrl+Enter to send a suggested correction to the editor

Select text and press Report a mistake to send a suggested correction to the editor

Related articles
Most important

Please be aware that the LSM portal uses cookies. By continuing to use this site, you agree that we may store and use cookies on your device. Find out more

Accept and continue