Top Baltic brands given awards

October 3 saw a ceremony to award the strongest commercial brands and so-called "influencers'' in the Baltic states for the first time.

The "most loved brand" in the Baltic states was deemed to be retail bank Swedbank. Second place went to retailer Maxima and third place was secured by telecoms company Tele2.

In Latvia only the results were very slightly different with email provider inbox.lv in second place behind Swedbank and Maxima in third position.

The results were based on research conducted for DDB Brand Capital. 

You can read the full results and methodology at https://balticbrands.eu.

Latvia's most inluential influencer is deemed to be one Niklāvs Mičulis, aka @NIKLAVS, a popular Instagram individual with 57,000 followers. The influencer’s place on the ranking is determined by the calculation:

"Number of followers * Follower credibility * Followers from a location * Engagement rate = X."

Lithuanian influencer @akvuzeee was crowned the top Baltic Instagram influencer.

The awards ceremony took place at the new cultural and entertainment center Hanzas Perons in Rīga.

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