Central bank promotes self in staring video

Take note – story published 6 years and 5 months ago

Latvia's central bank, Latvijas Banka, has released another video, this time singing the praises of itself.

The 1:35 video on YouTube shows the faces of some unnamed people while a voiceover reels off various facts and opinions about why the central bank is important.

The style will be familiar to anyone who has seen the seminal Godley and Creme video "Cry" or indeed any of the many hundreds of imitations that video has spawned in subsequent decades so that the very idea of some random people staring into the camera in a head shot has become one of the biggest cliches in advertising.

None of the heads in this video are crying, though a couple appear to be considering it as an option.

The people, whom one can only assume are Latvian and of good character, include old people, middle aged people and young people.

Titled "Our country, our bank", you can see English subtitles if you click on the relevant icon. The captions tell how the central bank started as a result of women donating their jewelry, how "foreign rulers came and destroyed our monetary system" and perhaps the core message that "Latvijas banka contributes to economic growth" and stops people becoming confused.

"Also in the future our currency will remain stable," promises the bank, adding "our stock of gold will be safe and sound", an additional detail that makes one want to immediately check the vaults.

"Latvia and its people will also be smart and wealthy," the bank concludes.


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