Lattelecom enters electricity market with bold claim

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Latvia's national telecoms company Lattelecom is entering the electricity market with a new product called Tet, promising to lower light bills for 95% of Latvia's residents, the company's representatives told the press on February 9, reported LETA news agency.

Lattelecom will initially offer clients three products: Tet Dinamiskais (Tet Dynamic), Tet Drosais (Tet Safe), and Tet Fiksetais (Tet Flat), targeted at all households and companies in Latvia.

Lattelecom says that thanks to the new service, 95% of residents of Latvia will be able to cut their monthly light bills.

The new products will be available as of today. Those who sign up by March 15 will begin to receive electricity from Lattelecom starting April 1.

Lattelecom wants 10,000 to 12,000 households to use Tet services by the end of the year.

Lattelecom say they're aiming for around 10% to 20% of the market share, becoming a serious competitor to Latvenergo, said Tet manager Arturs Pielens-Palens.

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