'Reputation war' breaks out in Riga

Hybrid war, cyber war and even old-fashioned conventional war are the staples of the news headlines, but Friday May 8 saw the arrival of 'Reputation War' in a conference at the Ziemelblazma center in northern Riga.

Sub-titled "The values of the information economy", the event brought together a wide variety of speakers including MEP Artis Pabriks, Nils Melngailis, who famously salvaged the wreckage of Parex Bank and Daniel Vaarik of the Estonian 'Praxis' think-tank.

The event was born in Paris in 2013 by Frenchman Christophe Ginisty who told LSM about the mechanisms of reputation building and the special Baltic cultural environment.

Christophe Ginisty on Reputation War Riga
00:00 / 04:24
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Andris Rubins, one of Latvia's highest-profile and probably most imaginative advertising executives, also shared his thoughts on reputation and what it means.

Andris Rubins on Reputation
00:00 / 02:58
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Estonia's Daniel Vaarik told LSM about his homeland's very specific experience in branding itself as a country which specializes in online technology and e-innovation.

Daniel Vaarik on Estonia's Reputation
00:00 / 04:04
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Also present was magazine publisher Arnis Ritups who attempted to inject some controversy with a variation on the oft-noted relationship between propaganda, advertising, marketing and media, complete with de rigueur references to Joseph Goebbels.

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