Last year, as Latvia prepared to adopt the euro and forever decline from further use of its national currency, the lats, Laima offered a chocolate bar depicting the five-lat bill, garnering tremendous consumer response leading to sales exceeding 200,000 units.
“This year we want to make our Lithuanian customers happy as they await changes so emotionally important to their nation. Like last year’s five-lat chocolate bar, I venture the residents of Lithuania will take to the sweet souvenir and it can stay as a memorial sign to the national currency so far – the lita,” said Brūkle.
Laima is the leading premium chocolate and sweets factory in the Baltic states, exporting its product to twenty seven countries. Since August 26 it was acquired fully by Norway’s food conglomerate Orkla.
