Vivi is also perceived in an international environment that promotes opportunities to expand successfully in the Baltic region in the future, the company's statement said.
The name “Vivi” stands for the slogan "Vienā vilcienā" (on one train).
The Vivi brand will be used in interior and exterior design, website, mobile app, and informational and representative materials for new trains. The Vivi brand has been introduced into the digital environment on the website and mobile app from Wednesday, and it will be seen on trains in mid-December.
The full brand launch process is scheduled to be completed by the end of 2024.
The logo's signal yellow color "means functionality, energy, joy and friendliness in collaboration with customers, partners and employees", says the statement. This shade of yellow has been used in the transport sector for safety and visibility from the middle of the 20th century.
The development of the new logo cost €3,900 without VAT. The total cost of designing the interior and exterior painting of electric trains, developing the new logo, developing visual recognition guidelines is EUR 34,100 excluding VAT.
Open procurement took place in 2019 and a provider with the lowest price and the best idea for the company's values has been selected. The service was provided by the creative team “Dizaina studija Teika” of Printpigeons Ltd.