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Two thirds of Latvians use social networks

Just over two thirds of Latvians (67%) have participated in social networks during the last three months, according to data published by Eurostat June 30.

Interestingly, that makes Latvians more likely to use social networks than Estonians (65%) and Lithuanians (61%).

In the EU, 57% of people aged 16-74 participated in social networks in 2020 in the last 3 months prior to the survey, up by 3 percentage points compared with 2019. The EU’s social network participation rate has steadily increased since the beginning of the data collection (36% in 2011).

Social network participation includes activities such as creating a user profile, posting messages or other contributions to social networks.

Among EU Member States, the social network participation rate was highest in Denmark (85%), ahead of Belgium (79%; low reliability), Cyprus (78%), Finland (75%) and Hungary (74%).

Among younger people in the EU aged 16 to 24 years, almost 9 in every 10 participated in social networks (87%). This share ranged from 79% in Italy to 97% in Denmark.

Among older people aged 65 to 74 years, over a fifth (22%) participated in social networks. This share ranged from 10% in Croatia to 60% in Denmark.

The data are based on the annual survey on use of ICT in households and by individuals; the full data from the survey is available here. Further methodological information related to the survey can be found here. The results above refer to individuals’ experiences during the 3 months prior to the survey, i.e. the first quarter of 2020. Hence, the reference period refers mainly to the situation before the COVID-19 pandemic started.

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