Benefits of 'creative friction' encouraged in new promo video

As part of its 'Mission Latvia' campaign, the Latvian Investment and Development Agency (LIAA) has published a new English-language promotional video.

It extols the benefits of "creative friction" and "the perfect chemical reaction" while showing pictures of various products and people.

Perhaps the boldest claim is the statement that "In Latvia everything – people, resources, infrastructure, legislation, and the talent, is at your fingertips."

"We are smaller in size [than what is not specified] and that means we are waaaay bigger in opportunities," a gravelly American voice claims, revealing a hitherto undiscovered investment rule.

"Latvian works speak volumes for themselves. It's a well-established fact, known throughout the world," asserts the narrator.

Other juicy phrases include "Soon you will realise that there are sparks in your own eyes," which sounds like health and safety officials should get involved, and "In Latvia, we are on fire ourselves" [ditto].

You can watch the whole thing above.

Seen a mistake?

Select text and press Ctrl+Enter to send a suggested correction to the editor

Select text and press Report a mistake to send a suggested correction to the editor

Related articles


Most important