NATO STRATCOMCOE tackles 'Audience Analysis'

The Rīga-based NATO Strategic Communications Centre of Excellence (STRATCOMCOE) returns March 24 with another in its series of online discussions of strategic communications topics.

This time around the subject is Audience analysis.

"Thorough audience analysis is the cornerstone for effective communication. The time and resources are always scarce. Are we getting it right?" asks advance material.

Two experts - Ms. Gaby Van den Berg of Emic Consulting and Dr. Thomas Colley of King’s College London – will address questions such as:

Can polling effectively inform policy decisions?
What are the limitations of Big Data to understand our audiences?
Can social listening predict behaviours?
What effect has the COVID-19 pandemic left on social behaviours, information consumption and ways of researching audiences?

The discussion takes place MArch 24 at 16:00 Rīga time (GMT +2) on STRATCOMCOE's Facebook and YouTube channels.

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