This time around the subject is Audience analysis.
"Thorough audience analysis is the cornerstone for effective communication. The time and resources are always scarce. Are we getting it right?" asks advance material.
Two experts - Ms. Gaby Van den Berg of Emic Consulting and Dr. Thomas Colley of King’s College London – will address questions such as:
Can polling effectively inform policy decisions?
What are the limitations of Big Data to understand our audiences?
Can social listening predict behaviours?
What effect has the COVID-19 pandemic left on social behaviours, information consumption and ways of researching audiences?