DAP's representative Elīna Ezeriņa said that it is likely to be moving toward Ķemeri, but added that a "precise bear route" can only be known if it is "equipped with a GPS system". So far, bears in Latvia have not had such upgrades installed.
According to Ezeriņa, bears can cover vast distances quickly, crossing all kinds of natural obstacles, including rivers. Perhaps it had already crossed the nearby Lāčupe ('Bear river').
Bears are an especially protected species in Latvia. Recent observations have shown that bears have started breeding again in the territory of Latvia after decades of only an occasional wanderer. Nature Conservation Agency and other environment experts are therefore pushing for broader public education so that everyone knows at least the 'bear' minimum on what to do if a brown bear is encountered.
The DAP advises that if you see a bear in the wild but it does not see you, walk in the opposite direction quickly, but do not run and be quiet. If the bear has spotted you, back away but do not turn your back.